Hong Kong Tourism Board Online + Offline Chinese New Year Promotions Instill Creativity into Traditions and Provide Trade Partners with Additional Promotional Platform
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HONG KONG and LOS ANGELES, Jan. 22, 2021 /PRNewswire/ The Hong Kong Tourism Board (HKTB) has announced that it will not hold The International Chinese New Year Night Parade on the first day of the upcoming Chinese New Year (CNY) as in previous years due to the COVID-19 pandemic. Despite no physical event, the HKTB will continue to offer blessings to the public and provide businesses with an additional promotional platform during the CNY. A three-week Fortunes at Home CNY campaign will be held in an online + offline format from February 8-26, 2021. The promotional campaign will feature an online store, CNY delicacies and offers by the catering and the retail sectors.