The cumulative effect of the bumper cast, the big-banner backing and the guerrilla marketing that's gone into Sooryavanshi, will ensure it becomes a blockbuster. Likh ke lelo.
Shares of Inox, PVR slip after limited lockdown announced in Maharashtra.
07 Apr, 2021 - 08:27 AM IST | By Gargi Sarkar
KOLKATA: The film entertainment segment of the M&E industry was perhaps the worst hit due to a long-term closure induced by the outbreak of Covid2019. With phased opening and beginning of theatrical releases, the allied segment had been on the course of recovery, but the second wave of the pandemic has abruptly derailed hopes of revival.
After fresh lockdown guidelines were enacted in Maharashtra, shares of major multiplex chains like Inox and PVR slipped for two consecutive days, given the fact that the state contributes to around 35 per cent of all India box office.