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How a Historic San Francisco Hotel Leveraged Amadeus iHotelier Solution to Increase Direct Bookings and Sell More Unique Experiences

With its distinct combination of timeless design, original Victorian architecture, and modern elegance, San Francisco’s 115-year-old Handlery Union Square Hotel, in the heart of downtown, offers guests the best this city has to offer. Ideal for business travelers, families or couples, the hotel boasts premier views and private balconies from many rooms, two full-service meeting and events venues, and a warm ambience that makes guests feel relaxed and welcome.

Amadeus Launches New iHotelier® Booking Engine to Enable Increased Conversion and Drive Higher Revenues

Its simplified shopping experience, expanded upsell and enhancement capabilities, and highly configurable booking flow enable a more personalized experience to increase hotelier revenue opportunities.  The rapid pace of consumer online shopping has contributed to demand for a hotel booking experience that is simple, intuitive, and personalized to guest needs. Independent hoteliers rely on their booking engines to help improve the Brand.com shopping experience, increase direct conversion rates, and drive higher revenue per booking. The new iHotelier® booking engine from Amadeus unifies and enhances the guest experience with an innovative approach that integrates website and booking engine into a singular shopping experience. By keeping reservation details in one platform, the booking flow remains consistent, delivers a modern shopping experience, and is designed to decrease abandonment. Beta tests are already demonstrating the value of this integration, with The Handlery Hotel (San F

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