Estonian influencer marketplace raises €1.2 million to connect brands with their superfans
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Promoty, an Estonian marketplace connecting social influencers to retail brands, has closed a €1.2 million funding round to strengthen its market position and integrate other social platforms.
The company is planning to strengthen its position “in the newly expanded countries of Scandinavia and the Baltics and expand laterally to other platforms like TikTok and YouTube”, it said in a statement.
Established in late 2017, the influencer marketplace focuses on creating partnerships between brands and influencers, according to the company.
The main lead for the funding round was Vijay Sharma, an experienced entrepreneur, angel investor and also a strategic investor in the previous round.