Multi-Year Agreement will see the World-Class, Live-Entertainment Venue Become the Texas Trust CU Theatre at Grand Prairie
GRAND PRAIRIE, Texas–(BUSINESS WIRE)–Texas Trust Credit Union, the full-service credit union that helps build brighter financial futures, has signed a landmark naming rights agreement with AEG Presents, one of the world’s largest live entertainment companies, to rename The Theatre at Grand Prairie. Effective immediately, the theatre – operated by AEG Presents and owned by the City of Grand Prairie – will be known as the Texas Trust CU Theatre at Grand Prairie.
The multi-year sponsorship, brokered by AEG Global Partnerships, affirms the unique and long-standing bond that Texas Trust shares with Grand Prairie and the surrounding communities. Marquee signage for the newly named Texas Trust CU Theatre will be visible from I-30 to hundreds of thousands of people each week.
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