Fans of greeting cards, letter-writing and other instruments of the written word can find a bunch of special options at a variety of independent stationery stores this weekend.
Selling love and romance in the time of COVID-19
Retailers and matchmakers adjust to the strangeness of this Valentineâs Day
By Janelle Nanos Globe Staff,Updated February 12, 2021, 11:37 a.m.
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How do you spice up a pandemic?
A bizarre question, perhaps. But for retailers whose revenues tend to surge every year in mid-February, itâs been an increasingly pressing issue. Consider the circumstances, which might make Cupid cringe: Weâre home all day and night. Weâre anxious. Weâre wearing sweat pants an inordinate amount of time, and weâre around our partners 24/7. And for the uncoupled, itâs that much harder to find love in an era of social distancing and Zoom dates.