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Columbus-based Aflac excited to put its brand on Kickoff Game in Atlanta

Columbus-based supplemental insurance giant Aflac scored a win Wednesday when its sponsorship of a signature early-season college football game was announced. Aflac will be the title sponsor for the Aflac Kickoff Game next month in Atlanta’s Mercedes Benz Stadium. Aflac replaces Chick-fil-A as the sponsor. Chick-fil-A retains sponsorship of the Peach Bowl played at season’s end. Aflac has signed a three-year deal that includes this year’s Georgia Tech-Louisville game, the 20-24 Georgia-Clemson game, and; in 20-25 Virginia Tech-South Carolina. Aflac U.S. President Virgil Miller says this game was a nice fit for Aflac, which is already a heavy advertiser in the college athletics space.

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