Global Hotel Alliance (GHA) announces the win of the Freddie Award for the ‘Best Up-and-Coming Programme’ at last night’s award ceremony in New Orleans. GHA DISCOVERY, the world s largest loyalty programme for independent hotel brands, was reimagined in December with innovations such as the industry’s first digital rewards currency, DISCOVERY Dollars (D$), meeting the needs of modern travellers with more rewards, recognition and opportunities to experience hotels and resorts at home or away.
Global Hotel Alliance (GHA) announces the ‘Million D$ Giveaway’ promotion for its brand-new rewards currency, DISCOVERY Dollars (D$). The industry’s first digital rewards currency is part of the reimagination of GHA DISCOVERY, the world s largest loyalty programme for independent hotel brands, which is operated by GHA.
Kristi Gole is Vice President of Transformation at Global Hotel Alliance which brings together a unique collection of independent brands, who together participate in DISCOVERY, the only multi-brand loyalty program of its kind, leveraging a shared technology platform.