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Business Review
• Apr 29, 2021
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Business Review - Kristi Faulkner | April 29th 2021 7:45am
WHETHER YOU’RE A NEW STARTUP, A SMALL BUSINESS OR A MULTI-NATIONAL CORPORATION, BRANDING IS EVERYTHING, SAYS KRISTI FAULKNER,
CEO OF THE NEW YORK AD AGENCY WOMENKIND. AND IN TODAY’S HYPER-CONNECTED WORLD, BUILDING CONSISTENT BRAND BEHAVIOR IS MORE IMPORTANT THAN EVER.
“I think brands are in a position right now are in a bad position to suffer if they’re not authentic.
Brand behavior is a beacon of how the brand expresses itself across every category and dimension of the business. So whether it’s internally, whether it’s externally, whether it’s in a Super Bowl ad or a Tweet, that behavior needs to be consistent. And when it’s consistent, then you build trust with the consumer.”