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Elon Musk’s electric car company is open for business in Thailand, but the Chinese giant has got there first as it seeks to expand beyond its domestic market.
The lingering question following the launch of the government's electric vehicle (EV) incentive package earlier this year is whether lower prices will be able to attract prospective car buyers.
With today’s world driven by technology, continuous innovation and digitalisation, BMW Thailand is introducing the BMW Thailand – Class of the Future initiative to accumulate thoughts and ideas, explore new visions and business creativity, targeting BMW customers, executives, businesspeople, marketers and public.
The government recently approved an array of incentives, including lower excise tax and import duties on significant auto parts, in a bid to make electric vehicles (EVs) more appealing to both car buyers and manufacturers.