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Starbucks Rewards gamification wins my loyalty and business — even at the cost of my data

Source: Android Central Even before a pandemic came along and forced me to stay inside, I went to Starbucks nearly every day. As somebody who has worked from home for the past four years, I relished any excuse to leave my apartment and walk around. Since Starbucks was the closest coffee shop to me, I became a regular, with the baristas knowing my two orders once they saw me enter the store. Part of my reliance on Starbucks was that it was a place close to me that had drinks I enjoyed. The other part was the Starbucks mobile app, which not only makes it easy to pay (especially in putting in mobile orders during a pandemic) but also keeps you coming back for more. Many businesses have apps that gamify the experience of being a customer, but Starbucks is one of the best. It s also one of the most sinister.

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