present your business on msnbc. hi there everyone. i m j.j. ramberg. welcome to your business where we give you tips and advice to help your business grow. it has been said many times that you should follow your passion if you want to be successful in business. but sometimes that just isn t enough. what happens if the market for what excites you can t support a successful business? this week we meet a dog sled racer who built a secondary which is to support his primary passion and surprised himself when he discovered they now support each other. it s a great day for a dog sled ride he if dan mckeach shon could choose to do one thing for the rest of his life, it would be this. it s almost a spiritual connection have i with the dogs and all of nature. this is the way he s felt since 1970 when his love of dog sledding compelled him to start thinks company krablonik which takes people on dog sledding rides. good boy, good boy. opening the business was a dream co
does best. good dogs, good dogs. white as snow it hasn t always been smooth sledding for the owners the kra blahnik but they now seem to be flourishing. let s turn to this week s board of directors. jerry silverman, the ceo of corporate turn around that helps business owns rear structure debt. jerry haze let, author of the book the mirror test. great to see both of you. when we were watching this piece just now, you kind of muttered to yourself they should have two names. i take a look at the branding. it s tough to have a name for both businesses and be in such different businesses. both are very experienced in terms of having a great time with the restaurant and the dog sled has got to be a lot of fun. i don t know where that name really sits. if you re a customer you re thinking where does one start and end. like seeing a taxi determinist