Tata Trent’s Zudio, Reliance Retail s Yousta, Aditya Birla Fashion’ Style-Up, and Shoppers Stop s InTune are seeking dominance in the value apparel segment.
This is the second affordable clothing brand launched under Reliance Retail in the past few months. Recently, Reliance Retail also launched Yousta to cater the similar audience.
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Reliance Retail, India's largest retailer, launched its fashion retail format, Yusta, with the inauguration of their first shop in Hyderabad's Sarath City Mall in yet another business move by Mukesh Ambani's daughter Isha Ambani-led Reliance Retail.
Akhilesh Prasad, President and CEO – Fashion and Lifestyle, Reliance Retail, said, “Yousta is a young and dynamic brand that underlines a way of life, which will grow and evolve with the youth of this country. The team will continuously work with India’s younger generation to understand their evolving fashion needs."