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Can kosher food be hip? Manischewitz is betting its rebrand on it

What makes this Passover different from all other Passovers? It may be the box of matzoh on your kitchen table. Manischewitz, the 136-year-old Kosher food brand synonymous with Passover, has changed its look in a bid for new customers, especially the culturally curious. The new tangerine packaging and arched logo is a full reimagining of a line of foods often consumed during the eight days a year when Jews commemorate their liberation from slavery in ancient Egypt.Subscribe to The Post Most news

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As part of product rebrand, Manischewitz reaches out to non-Jewish consumers

The 136-year-old company wants to make kosher akin to Indian, Chinese or Mexican food with “Matzah Ball Mondays” joining “Taco Tuesdays.”The post As part of product rebrand, Manischewitz reaches out

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Atlanta Jewish Life Festival Presents March Mitzvah Madness - March 3, 2024 featuring Hoops Basketball Contest, Atlanta Hawks Harry the Hawk , Kosher Food, Kids Zone and MUCH MORE

Atlanta Jewish Life Festival Presents March Mitzvah Madness - March 3, 2024 featuring Hoops Basketball Contest, Atlanta Hawks Harry the Hawk , Kosher Food, Kids Zone and MUCH MORE
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18th KFWE Drives Trends For Passover 2024 Holiday Season & Beyond, February 26

Royal Wine Corp, the largest producer of premier kosher wines and spirits, kicks off the 18th Annual Kosher Food & Wine Experience (KFWE) Monday, February 26, where it continues to be a leading key influencer in Passover wine trends. This year the Kosher Food & Wine Experience 2024 NY (KFWE) is relocating to New Jersey […]

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Leah Adler, culinary star (mom of Steven Spielberg, star director)

Dining at the Milky Way was an experience—kosher food with zip and a dash of ethnicity served up in a cozy atmosphere where family photos and Leah’s paintings lined the

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