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Korean food industry sees diversification in HK amid pandemic and hallyu

HONG KONG - For foodies, Hong Kong has been a go-to place to enjoy various cuisines from all over the world even though it has never been known as a place for Korean eats. If you ask Hong Kong residents about Korean food, they mostly think of Korean BBQ or spicy things, with many other dishes remaining unfamiliar for the majority. But the trend has been changing with the diversification of Korean restaurants and Korean grocery stores amid the growing popularity of Korean cultural content, as well as following the implementation of strict restrictions on travel to and from Hong Kong with the COVID-19 pandemic. Sandy Li, 32, an office worker, regularly goes to Korean restaurants to have Korean dishes with friends and family members. She also often buys ready-to-eat meals to enjoy at home.

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