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The brand was born through Choi’s fascination with eggs in ancient Asian beauty rituals. Her mother and grandmother, she said, applied different parts of the egg on their faces.  In her interview, Choi also told the story of a beautiful Chinese concubine, who was said to use a facial cream made from egg whites and powdered vermillion. There was also a guidebook from the Korean Joseon Dynasty called gyuhap chongseo that had a recipe of mixing eggs with liquor to achieve “glossy, jade-like skin.” But with animal-related concerns on the rise, she sought to find safe plant-based alternatives, thus converting eggs into an effective skincare.

Erica choiSuperegg instagramKorean joseon dynastySound renewalGentle elementsஎரிகா சோய்ஒலி புதுப்பித்தல்மென்மையான கூறுகள்