With climate change making it harder to grow Korean ginseng, experts have created new, more resilient varieties, while brands focus on marketing to regain ground in the health-supplements market.
Korean ginseng researchers are creating new ginseng breeds and farming tools, and ginseng companies are investing in promoting their products abroad to reinvigorate the crop s weakening market, according to Rural Development Agency (RDA) and Korean Ginseng Corp. (KGC), Friday.
JungKwanJang, South Korea’s leading red ginseng brand under Korean Ginseng Corp., said Wednesday that it has launched a new red ginseng product using edible bird’s nests to target the Chinese market. Swallow’s nests, in particular, have long been considered a delicacy in Chinese cuisine, and more recently they are widely used in skincare products as they contain sialic acid, a type of amino acid, as.
/PRNewswire/ The "Ginseng - Global Market Trajectory & Analytics" report has been added to ResearchAndMarkets.com s offering. Global Ginseng Market to Reach.