Music Business Worldwide
December 18, 2020
South Korea’s biggest K-Pop acts like BTS and Blackpink are known for being able to sell substantial quantities of physical albums in the digital age, but as we’ve learned today, one of the market’s biggest album successes of the year has come from an aspiring opera singer.
Kim Hojoong, who competed in the finals of the hugely popular Korean TV show
Mr Trot earlier this year received more than 500,000 pre-orders for physical copies of his new LP,
The Classic Album, distributed by Warner Music Korea.
Mr Trot saw contestants perform trot music, a traditional Korean genre that has had a new wave of popularity in the last decade. Kim Hojoong won a large fanbase off the back of the TV show and was even dubbed a ‘KTrot Idol’ by the media.