HYBE, the conglomerate behind BTS, Le Sserafim and Seventeen, is currently embroiled in a conflict with Min Hee-jin, the CEO of its subsidiary label ADOR – which is NewJeans’ agency.
The clash between the two K-Pop firms began when HYBE initiated an inquiry into ADOR s audit after receiving reports that Min Hee Jin, ADOR s CEO, had sought independence. HYBE called for a shareholders meeting to hold ADOR s management responsible and select a new director for the organization.