K-pop was only a trigger; ancient Korean history was the real pull, said Mutiara Chaerani, a 28-year-old Indonesian national who will mark four years living in Korea this August, a month after she wraps up her role as a global national heritage ambassador for Korean heritage. “I’m just fascinated by the ancient Korean kingdoms like Goguryeo and mythologies associated with them,” Chaerani said of why.
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An agency whose mission has long centered on protecting national heritage, the newly renamed Korea Heritage Service has a new mandate: to fashion heritage to modern tastes. Choi Eung-chon, the inaugural administrator of the agency, said renaming the 79-year-old Cultural Heritage Administration on May 17 reflected a change in the institution’s focus toward providing “services” that enable the public .