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Mar 14, 2021
On Sunday, Mar. 14, The Korea Brand Research Institute released their girl group brand reputation rankings for Mar. 2021. Keep on reading to see who made the top 50 rankings.
What are the Brand Reputation Rankings?
The brand reputation rankings is an index created through big data analysis that finds the consumers online habits and what influences brand consumption. The girl group brand reputation index can measure both the positive and negative influence of girl groups, media interest, consumer interest, and communication volume.
For this month s girl group brand reputation rankings, the Korean Brand Research Institute analyzed 3,383,629 pieces of big data from Feb. 14 to Mar. 14. They then divide their research into the participation index, media index, communication index, and community index. Compared to the available38,283,504 pieces of big data
The Korean Brand Research Institute has issued the boy group member brand reputation for this month, and BTS members dominated the top spots. Check out the rankings here!