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DDB’s Priya Patel reflects on business, creative innovation and independents
In 2020, DDB Sydney has not just navigated the pandemic, it has brought on a slew of new business, built out a media team for Johnson & Johnson, a social team for McDonald s and pushed the boundaries in creativity. Managing director Priya Patel chats to Mumbrella s Zoe Wilkinson on what keeps bringing clients back to the agency, and the strength of legacy agencies when all eyes are on independents.
December 16, 2020 9:04
Priya Patel describes her two-and-a-half years at DDB Sydney as “exciting, unpredictable and fun”.
It is the only question after which she takes a pause before answering. In the last three years DDB has been a consistently strong performer in the market, and despite 2020 and all its challenges, the agency has still delivered a steady year of growth.
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Mumbrellacast: Konrad Spilva, first look at the bargaining code, and radio rounds out the year
December 10, 2020 4:07
Ex-Isobar CEO Konrad Spilva joined the Mumbrellacast this week to talk all things, Dentsu, independents and his new business Shadowboxer. Taking a look back at the his departure from the Dentsu International-owned agency, Spilva reveals how he knew it was the right time to go and why a global job wasn’t for him. And, in the new world of independent agency forces Spilva chats about what creative consultancy, Shadowboxer, has to offer the market.
The week also saw the last radio ratings survey of the year. Who went out on top? And who has a lot to look forward to next year? The chaos of 2020 has particularly disrupted the radio industry, following the months-long pause in ratings in the middle of the year. The Mumbrellacast team takes you through what radio bosses had to say about 2020 drawing to a close and their plans for next year.
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