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DDB’s Priya Patel reflects on business, creative innovation and independents In 2020, DDB Sydney has not just navigated the pandemic, it has brought on a slew of new business, built out a media team for Johnson & Johnson, a social team for McDonald s and pushed the boundaries in creativity. Managing director Priya Patel chats to Mumbrella s Zoe Wilkinson on what keeps bringing clients back to the agency, and the strength of legacy agencies when all eyes are on independents. December 16, 2020 9:04 Priya Patel describes her two-and-a-half years at DDB Sydney as “exciting, unpredictable and fun”. It is the only question after which she takes a pause before answering. In the last three years DDB has been a consistently strong performer in the market, and despite 2020 and all its challenges, the agency has still delivered a steady year of growth.

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