Kicking off this week and helmed by representatives from Google and ad agency VCCP, the group’s stated aim is to maximize the potential and mitigate the risk of AI within the UK advertising industry.
Having secured an agreement on the Digital Markets Act (DMA) last month, the EU is now poised to enter the final stages of negotiation for the other half of the Digital Services Package; the Digital Services Act (DSA). This period will be a crucial time for the DSA as it will need fully resolve a […]