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(Source: Bloomberg Wealth) Marek Piechocki helped build a billion-dollar fortune, but the Polish tycoon isn’t letting it change his ways. The co-founder of LPP S.A., the country’s largest fashion retailer, shuns the limelight, even avoiding having his photograph taken, and still rides to work by bicycle rather than limousine. That’s even as his family foundation has accumulated about $1.1 billion in wealth, according to the Bloomberg Billionaires Index. LPP’s stock has more than doubled since November as investors value the company’s e-commerce capabilities even as the pandemic hit sales at bricks-and-mortar stores. Piechocki, 60, insists on not being called a billionaire, according to a company spokeswoman. He argues the wealth is no longer his. In 2018 he transferred his shares to the foundation, which counts himself, multiple family members and others as beneficiaries. The foundation is barred from selling LPP shares.

City ofUnited kingdomPrzemyslaw lutkiewiczRafal brzoskaMarek piechockiKonrad grygoSlawomir lobodaTatiana lisitsinaTomasz biernackiSemper simul foundationErste group bankBloomberg wealthBloomberg billionairesJerzy lubianiecDino polskaChief financial officer przemyslaw lutkiewicz