Owing to its strategic location on the Red Sea, access to the Nile River, the vast swath of gold reserves and agriculture potential, the third largest African nation has long been coveted by outside powers, including its neighbours, the Gulf countries, Russia and the western nations.
The Chinese cyber censor authorities have banned the Kong Yiji hashtag; and a pop music video called Sunny and Cheerful Kong Yiji has been struck down on China’s YouTube version, Bilibili.