GT Dave backs The Kombucha Act: ‘Legislators understand the logic behind updating the law’ Once the ABV of kombucha exceeds 0.5%, it’s classified as an alcoholic beverage. The KOMBUCHA Act would raise that threshold to 1.25% ABV, enabling brands to sell ‘authentic’ raw kombucha using traditional methods without becoming subject to federal alcohol excise taxes for what is basically a non-intoxicating beverage, argues kombucha market pioneer GT Dave, founder of GT’s Living Foods.
The
KOMBUCHA Act (‘Keeping Our Manufacturers from Being Unfairly taxed while Championing Health Act’ H.R. 2124 / S. 892), which would amend the internal revenue code to ensure kombucha is exempt from excise taxes and other regulations imposed on alcoholic beverages, has been
GT Dave backs The Kombucha Act: 'Legislators understand the logic behind updating the law' foodnavigator-usa.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from foodnavigator-usa.com Daily Mail and Mail on Sunday newspapers.
The first time I tasted kombucha was in 2010, at a Whole Foods in San Francisco. As I drank the ice-cold bottle of GT’s Multi-Green, I was surprised by how familiar it was: Its sharpness reminded me of long-fermented Taiwanese fruit vinegars and suan cai, while its funk called to mind the diverse array of ferments, such as furu, tempe, belachan, and doubanjiang, that flavored my ’80s Malaysian childhood.
After I immigrated to Australia in the ’90s, my white friends mocked these ferments as “smelly,” “gross,” and “weird.” But 20 years later, the large refrigerated probiotic beverage section at Whole Foods was dominated by a funky drink, covered with psychedelic labels and buzzwords like “rejuvenate,” “restore,” and “regenerate.” And just as I’ve seen the popularity of kombucha continue to grow, I’ve watched as many of the once-ridiculed ferments of my childhood have been declared not just acceptable, but trendy by white people eager to festishize an
Wild Tonic taps into growth opportunities within kombucha category beveragedaily.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from beveragedaily.com Daily Mail and Mail on Sunday newspapers.
Wild Tonic Jun Kombucha (fermented from honey and green tea instead of traditional cane sugar and black tea) is banking on several growth trends in the kombucha category this year including its refreshed slim cans and expanding line of hard kombucha.