In a vegan first, Unreal Deli’s plant-based meat is now available behind the glass at supermarket deli counters alongside animal meat, and Prime Roots is aiming to get there, too.
California startup Prime Roots wants to disrupt the $300 billion global deli food industry with its vegan deli meats that include black pepper turkey, smokey ham, and pepperoni that can be sliced and shaved to order.
California startup Prime Roots wants to disrupt the $300 billion global deli food industry with its vegan deli meats that include black pepper turkey, smokey ham, and pepperoni that can be sliced and shaved to order.
/PRNewswire/ Prime Roots, the cult-favorite brand that put Koji Meats on the map with the release of its bestselling Koji Bacon, is launching the first ever.