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LaRose Industries, the owners of the Cra-Z-Art brand a globally revered name in the classic toy, arts and crafts, and puzzles space has acquired the Arts, Crafts, Stationery (AST) business from Mattel.
The deal includes the popular RoseArt and Rose Moon brands as well as the rights to produce and sell all associated products including iconic brands such as Fun Dough and Fuzzy Posters.
An important milestone for the US-based LaRose company, the acquisition reunites the RoseArt brands with the Rosen family. RoseArt was founded in 1923 by Isidor Rosen and eventually led by Lawrence Rosen, the third generation of the family.
LaRose Industries, LLC, d/b/a Cra-Z-Art, Acquires Arts, Crafts, Stationery Business From Mattel
Purchase marks triumphant return of popular RoseArt brands to the Rosen Family.
RANDOLPH, N.J., Jan. 28, 2021 /PRNewswire/ LaRose Industries, LLC, d/b/a Cra-Z-Art, a prime manufacturer and global leader in classic toy, arts and crafts kits, puzzles, and school supplies, happily announced today the acquisition of the Arts, Crafts, Stationery (AST) business from Mattel. This includes the popular RoseArt and Rose Moon brands and the rights to produce and sell all associated products including premium USA Gold and USA Titanium pencils, and Scribble Stuff that will anchor the new writing instrument division. Other items include iconic brands such as Fun Dough and Fuzzy Posters. The agreement also includes the Rose Moon factory in Lewisburg, Tennessee, America s largest pencil factory. The production facility will help LaRose s goal of significantly increasing production of goods made in the