Anooja Bashir’s motto, as she failed twice as an
entrepreneur before succeeding, and battled societal prejudice and criticism along the way.
As the founder of
Ourea, a startup that went from
being a finishing school for professionals to shutting shop, then becoming a marketing venture, before revamping itself as a 360-degree corporate management company, Anooja is like the proverbial Phoenix rising from the ashes.
Anooja with her team
That perhaps explains how, despite the COVID-19 pandemic, Ourea’s revenue jumped four-fold from earlier. Its sister organisations too earned more revenue.
At present, the company provides industrial training, business mentoring, and coaching to small and medium enterprises and startups. It has also started developing products in information technology (IT) and edtech, and is aiming to scale as an edtech firm.