In our fluid industry where it seems like a new hotel is opening on every corner and we are competing with short term rentals for business, hoteliers must become savvier about growing share. While there are an infinite number of ways to achieve this some of the tried-and-true measures still hold up with a few new ones in the mix. Let s take a closer look at just a few that stand out and a few more that have stood the test of time.
Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, reported meetings and events in secondary markets outpaced the traditional Top 25 markets in January. Most notably, the highest growth Top 25 market, Nashville, was up 16.1 percent, while top growth secondary market city, Lexington, Ky., had a 76.4 percent uptick in meetings and events for the month. This exposes a trend that indicates meeting planners are sometimes opting for secondary destinations to reduce costs. This data is sourced from Knowland’s sales intelligence platform and designed to help hoteliers protect and grow their revenue base.