Samplicity wants to accelerate the development of intelligent e-sampling
Vincent Gallon Share:
The B2B2C MarTech platform, launched in 2018 to facilitate online distribution campaigns for perfume and cosmetics samples and consumer experience analysis, continues its development. Its new objective: to expand internationally to create the largest global smart database dedicated to beauty.
In the beauty industry, sample testing is the first purchase trigger. But far from being only an effective way to discover a product and recruit new customers: it is also an extraordinary information vector.
Samplicity, while recruitment is the key motivation for an online sampling campaign,
return on investment and overall effectiveness can be maximised by accurately targeting distribution, by analysing the opinions of consumers on the product tested via the sample, and by offering targeted operations to member-consumers identified as having an affinity with the brand.