we ll write you re operating system for your pc, and we ll get a cut of every machine you sell, and in addition, he made sure it wasn t an exclusive license, that he was going to be able to sell the software to ibm, but he was also going to be able to sell the same software to other people, because gates intuited that there would be people build knockoffs of ibm in the pc clones. it was a genius move who was still in his 20s. and you ve got these guys at ibm in blue shirts and dark ties looking at this company microsoft and saying, who cares? software? we build big machines. ibm did not realize it was essentially handing all this power to this little nerd. if you had stayed at harvard a few more years, would this computer revolution pass you by? perhaps. things moved quickly in the industry. it was an urgency to get out there and be the first one to put a basic on the micro computer that cause the me to drop out.
we ll write you re operating system for your pc, and we ll get a cut of every machine you sell, and in addition, he made sure it wasn t an exclusive license, that he was going to be able to sell the software to ibm, but he was also going to be able to sell the same software to other people, because gates intuited that there would be people build knockoffs of ibm in the pc clones. it was a genius move who was still in his 20s. and you ve got these guys at ibm in blue shirts and dark ties looking at this company microsoft and saying, who cares? software? we build big machines. ibm did not realize it was essentially handing all this power to this little nerd. if you had stayed at harvard a few more years, would this computer revolution pass you by? perhaps. things moved quickly in the industry. it was an urgency to get out there and be the first one to put a basic on the micro computer that cause the me to drop out.
happened. it is really important for me and for swell to fight the knockoffs and the counterfeits, ton an authentic brand, we have to be out there fighting. our team is not only really smart on the legal side and incredibly creative. they are not only winning court but training customs agents to look for what to find before it comes into the country. they are also going and having honest con ver saying was our retailers an training our retailers. it breaks my heart how much we have to spend our time and resources. at the same time, i m really glad we are winning thee suits and sending a signal to the marketplace that authenticity is important to us. i wanted to convert the nonconverted. i didn t want someone that was already carrying a water bottle. i wanted to create the category. people did think i was crazy when i said $35, $40 on a water bottle. however, now, i have really
actually happened. it s really important for swell to fight the knockoffs and counterfeits, to be an authentic brand, we have to be out there fighting. our team is not only smart on the legal side, they re incredibly creative. we are not only winning in court, they re training customs agents to look for what to find before it comes into the country. we are also going and having honest conversation wes our retailers, training retailers. breaks my heart how much we have to spend on time and resources, but at the same time i am glad we are sending a signal to the marketplace that authenticity is important to us. i wanted to convert the nonconverters. i didn t want someone already carrying a water bottle, i wanted to create the category. people thought i was crazy when i said 35, $40 on a water
sell, and in addition, he made sure it wasn t an exclusive license, that he was going to be able to sell the software to ibm, but he was also going to be able to sell the same software to other people, because gates intuited that there would be people build knockoffs of ibm in the pc clones. it was a genius move who was still in his 20s. and you ve got these guys at ibm in blue shirts and dark ties looking at this company microsoft and saying, who cares? software? we build big machines. ibm did not realize it was essentially handing all this power to this little nerd. if you had stayed at harvard a few more years, would this computer revolution pass you by? perhaps. things move very quickly in the industry, and it was an urgency to get out there and be the first one to put a basic on the micro computer that cause the me to drop out. if you don t have one, you will be amazed what these little gadgets can do.