Design studio Order has created a new brand identity for Herman Miller that harkens back to the mid-century modern heritage of the American design brand.
Herman Miller is heading into the new year with a changed branding identity inspired by its namesake founder’s 1960s-era experimentations with the Helvetica typeface, delivered by the Brooklyn-based design agency Order. The move comes a year after Herman Miller’s 100th anniversary was.
With photography by Anna-Rose McChesney and design by Billy Paterson, the photobook documents individuals’ most meaningful outfits in the spaces they feel most comfortable.