The Netflix empire is shrinking after 10 years of successive growth – a sign that competition is heating up in the streaming space. In response chief executive officer Reed Hastings ripped up the script to announce that it will introduce an ad-supported tier in the next two years. The Drum asks advertisers to envision what this model could look like.
This weekly magazine show seeks to prove that marketing can change the world with a tour through the biggest stories of the marketing and media worlds. In this episode, senior tech reporter for The Drum Chris Sutcliffe is joined by chief exec of Digital Voices Jennifer Quigley-Jones and editor-in-chief of The Drum Gordon Young to go over three key stories from the previous week.
Each week, we ask agency experts from across the world and across the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points. This week we address how agencies can raise their prices as inflation threatens to bite into margins.
Chicken dinners all around for New Commercial Arts which is closing on the creative account for Nando's while Publicis has scored two big wins in as many days.