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Laurie Jervis: Silicon Valley Bank Predicts Wine Industry Will Recover Post-COVID-19
The 20th annual report details sales as well as the forecast for California and the Central Coast
Fiddlestix Vineyard along Santa Rosa Road in the Sta. Rita Hills AVA. (Laurie Jervis / Noozhawk photo) By Laurie Jervis, Noozhawk Columnist | @NoozhawkNews
January 16, 2021
| 7:56 p.m.
The wine industry in Santa Barbara County and beyond is expected to rebound once the COVID-19 pandemic’s restrictions on tasting are lifted and consumers can once again mingle in groups, according to a new report.
Silicon Valley Bank on Wednesday released its annual “State of the Wine Industry Report,” which assesses the California and national wine industry and offers a forecast for the new year based on economic and behavioral trends.