Britannia drags ITC to court alleging trademark infringement
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Synopsis
Stakes are high in the country’s Rs 37,000-crore biscuit market that is clocking double-digit growth annually. Biscuits also account for the largest category within FMCG.
Britannia has also objected to Future Consumer’s use of ‘Good Time’ on one of its product packs, saying it sounds similar to Britannia’s ‘Good Day’ brand.
Britannia Industries Ltd has filed two cases in the Delhi High Court against rival ITC Ltd for alleged infringement of its product packaging trademark by using similar design for ITC’s new biscuits, a person aware of the development said.