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Seven out of ten Romanians go to the mall at least once a week, and three of them are women and four are men. In addition, if gentlemen are the ones who come to the mall more often, ladies spend more time per visit. And as far as buying habits are concerned, men spend 10% more than women (302 lei vs 275 lei) . These were the findings of the authors of a study conducted by Reveal Marketing Research. The explanation lies in the fact that men purchase technology, which is known to be more expensive. But the data from this research surprises in several ways. For example, according to mental clichés, we would have expected the number of women to be higher among those who are fond of going to the mall. Then the figure of 7 out of 10 seems a bit high in view of the general purchasing power of Romanians. However, if we deepen the analysis and start taking into account factors such as proximity, explanations begin to appear, and are now offered to us by sociologist Dan Petre. “First of

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