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Tata Shaktee s new film thanks the Indian farmers on Kisaan Diwas
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#ThankYouKisaan - Wunderman Thompson South Asia s film for Tata Shaktee
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The campaign has been conceptualised by Wunderman Thompson South Asia.
23 Dec, 2020 - 12:35 PM IST | By indiantelevision.com Team
NEW DELHI: Agriculture is the primary source of livelihood for about 58 per cent of India s population. Farmers put food on our table, clothes on our back, and are undoubtedly the backbone of our nation. Yet, they have been forced to take to the streets to make their voices heard, urging the government to roll back the three farm laws which they fear will spell doom for their livelihoods. Over the last few weeks, farmers have traversed great distances, braved police action and withstood freezing temperatures to vocalise their demands – displaying true grit and determination. Their struggle has garnered support and solidarity from different sections of the society, who believe that without farmers, there can be no India.