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“Gibson is an outstanding company and has earned its place as a leading guitar brand with fans around the world. These guitars and basses will all be handmade, with a sound that is off the charts. The design is so beautiful and collectible that they are simply works of art.”
Cesar Gueikian of Gibson Brands added: “Gene is not only one of the most celebrated musicians and rock stars of all time. He is also an entrepreneur, record producer, actor and overall creative person. His brain is always working, and I love that about him.
“When we first connected, we immediately engaged in the most interesting conversations about guitars, entertainment, and business. Our shared vision compelled us to explore a partnership that would include developing instruments and creating a new platform to entertain and inspire new generations of Gibson and Gene Simmons fans to create music. Expect epic things.”
Keen viewers watching the pay-per-view event may have noticed a distinctive sticker on the Kiss drummer’s kit. A closer examination revealed it was Rush’s famous Starman logo, an image that quickly became synonymous with the band following its inclusion on the 1976 album
Lorne Wheaton, who served as Peart’s drum tech and is currently working with Kiss, tweeted an image of Singer’s kit with further details.
“This was all Eric’s idea,” Wheaton explained of the sticker. “I was still grieving with the loss of my friend and boss Bubba [Peart s nickname]. [Eric Singer] was a big fan of NP, and since I’m his tech, it’s a tribute to me.”