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Paytm s loss is BaratPe, PhonePe, MobiKwik and other fintechs gain; 42% Kirana stores switch to alternatives

Paytm exodus: The recent RBI action against Paytm Payments Bank has triggered a seismic shift in the digital payments landscape for Kirana stores. While Paytm once held a dominant position, a new survey reveals a mass exodus to alternative platforms like BharatPe and PhonePe.

Paytm loses charm as kiranas turn to other payment apps after RBI directive

Among the retailers who have initiated or are considering the switch, PhonePe emerges as the preferred choice for 50 percent of respondents, followed by Google Pay at 30 percent, and BharatPe at 10 percent.

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