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You may have heard of kale, which exploded in popularity a few years ago in the West. It was touted as a ‘superfood’ and was used in everything from salads to smoothies.
Yet it became a bit of a joke to make fun of fad-chasing ‘health freaks’, as the fibrous vegetable is quite well-known for being bitter and an acquired taste.
Kale isn’t as readily available in Southeast Asia since it is cultivated in Europe and the Americas. Sometimes, if you’re lucky, you can find imported kale on grocery shelves costing an arm and a leg.