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Poppy - I Disagree (Sumerian)
Rina Sawayama - Sawayama (Dirty Hit)
Dan Deacon - Mystic Familiar (Domino)
Food House - Food House (Dog Show)
HMLTD - West of Eden (Lucky Number)
Thundercat - It Is What It Is (Brainfeeder)
Deerhoof - Future Teenage Cave Artists (Joyful Noise)
Conway the Machine - From King to a GOD (Griselda/Drumwork/Empire)
Ash Koosha - Bluud (Realms)
Boldy James - The Price of Tea in China (Deluxe Edition) (ALC / Boldy James)
Deerhoof - Love-Lore (Joyful Noise & Deerhoof)
Carl Stone - Stolen Car (Electro-Acoustic Music (ASCAP))
The Soft Pink truth - Shall We Go On Sinning So That Grace May Increase? (Thrill Jockey)
WARC’s Chiara Manco looks at 2020 WARC Media Awards winners that have used data to inform innovative out-of-home strategies.
Among winners of the 2020 WARC Media Awards’ Best Use of Data category, were many examples of effective uses of out of home. From the informative to the emotive, they show how data can enrich out-of-home communication through contextuality and personalisation.
Specsavers: real-time creative drives awareness and spurs action
Grand Prix winner Specsavers used first-party data to drive people to its stores for eye tests. Upon finding that the UK public was not averse to eye tests, but rather saw them as something to do ‘soon’ rather than ‘now’, it set out to trigger action by making test availability known. Through Manning Gottlieb OMD, Specsavers scraped data around its stores’ appointment availability and fed it into digital OOH that showed free slots for the nearest store. After a trial phase drove booking growth in test stores, the activity wa