The concept was controversial: a pop-up bar offering bellinis and spritzes that, while non-alcoholic, were served in chilled cocktail glasses in the capital of teetotalling Saudi Arabia. It was precisely this challenge that drew marketer Mousa Shihadeh to Saudi Arabia after he completed culinary school in Germany and worked with bars and hotels there.
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In the face of global urban heat challenges, this research stands as a promising example, demonstrating the potential of innovative technologies to shape more livable and sustainable urban environments.
Research shows contractors in Saudi Arabia are claiming extensions worth nearly double the time first allotted to a project, but there are signs of a more enlightened approach gaining traction.