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IPG s Kinesso/Matterkind announces new leadership team; expands client offering – Campaign Brief

Kinesso, IPG’s connected intelligence company, has announced the promotion of Clay Gill to CEO of Kinesso Australia. As part of his new remit Gill will retain his Matterkind leadership role while adding responsibility for Kinesso Australia’s data and technology solutions.

Western australiaKim khoClay gillGeorgina foxMichael whitesideAcxiom infobaseMatterkind kinessoMark coadFirst party dataKinesso australiaMatt wareBiddable mediaAustralian government

IPG s Kinesso/Matterkind sets up new leadership team; expands client offering

IPG s Kinesso/Matterkind sets up new leadership team; expands client offering
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Western australiaAcxiom infobaseMatterkind kinessoKim khoMatterkind clay gillClay gillMichael whitesideMark coadMatt wareFirst party dataNational head of tradingKinesso australiaMediabrands australiaBiddable mediaAustralian governmentNational head

The Trade Desk partners with Flybuys for de-identified sales conversion data

The Trade Desk partners with Flybuys for de-identified sales conversion data
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

New zealandJames bayesHarley gilesUnpacked by flybuysTrade deskKinesso australiaSeven west mediaபுதியது ஜீலாந்துஜேம்ஸ் வளைகுடாக்கள்ஹார்லி கில்ஸ்வர்த்தகம் மேசைஏழு மேற்கு மீடியா

IPG s Kinesso partners with Flybuys for first-party consumer data

April 30, 2021 8:05 Kinesso Australia, powered by IPG’s data-focused marketing partner Acxiom, has announced a new audience data partnership with loyalty program Flybuys. The partnership will see a media agency group gain access to Flybuys audience segments based on members’ de-identified transactional, behavioural and demographic data, for the first time in Australia. Flybuys’ data division Unpacked by Flybuys, which launched in September last year, will provide segmented audience data to Kinesso from its eight million active members. That data will be used with Acxiom’s Infobase of 19 million people, to provide brands and marketers new, anonymous insights on buying patterns. ADVERTISEMENT

Zanda wilsonAcxiom infobaseHarley gilesTom edmondsMusic network radioKinesso australiaSeven west mediaPureprofile perksAssistant editorMusic networkRolling stone australiaBrag magazineEvolve mediaKinessotom edmondsunpackedஜண்தா வில்சன்ஹார்லி கில்ஸ்