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BBDO Indonesia and BBDO Guerrero team up to launch radio and print campaign inspired by local myths
BBDO Indonesia and BBDO Guerrero have joined forces with Sweety on a campaign for Sweety Silver Pants. Inspired by Indonesian myths, the campaign illustrates how parents need to change their baby’s diaper regularly if they want to prevent monster tantrums.
There are still many parents in Indonesia who believe in myths and superstitions. And there is a belief that if your baby cries continuously, a monster might be trying to steal it away. But more likely, the crying is caused by a full diaper. Based on research conducted by Sweety, 80% of diaper rash is from prolonged exposure to moist diapers, resulting in skin problems such as irritation, infection, itching and redness.
April 19 2021, 12:05 pm | BY Kim Shaw | No Comments
BBDO Indonesia and BBDO Guerrero Philippines have joined forces with Sweety on this campaign for Sweety Silver Pants. Inspired by Indonesian myths, the campaign illustrates how parents need to change their baby’s diaper regularly if they want to prevent monster tantrums.
There are still many parents in Indonesia who believe in myths and superstitions. And there is a belief that if your baby cries continuously, a monster might be trying to steal it away. But more likely, the crying is caused by a full diaper. Based on research conducted by Sweety, 80% of diaper rash is from prolonged exposure to moist diapers, resulting in skin problems such as irritation, infection, itching and redness.
BBDO Indonesia & Guerrero joined forces with Sweety on a new campaign adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Search Personal care company Kimberly-Clark Softex installs photovoltaic panels on their Sidoarjo plant in East Java. (Photo Courtesy of Kimberly-Clark Softex) Softex Installs Solar Roofs to Fight Climate Change BY :JAKARTA GLOBE APRIL 03, 2021
Jakarta. Personal care company Kimberly-Clark Softex officially installed photovoltaic panels on their Sidoarjo plant in East Java.
According to Softex Indonesia president director Hendra Setiawan, the solar panel will generate 630 kilowatts of peak energy. The switch to solar panel roofs is also in collaboration with a local renewable energy startup, Xurya Daya. The installation will now replace 887,922 kilowatt-hours of conventional energy use at the plant every year, reducing carbon dioxide production by approximately 829,319 kilograms per year, Hendra said in a recent official statement.