Though usually reserved for the Hollywood elite, an array of influencers, reality TV personalities and models have increasingly scored tickets to the once exclusive festival.
Lady Victoria Hervey stuns in a semi-sheer black floor-length gown dailymail.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dailymail.co.uk Daily Mail and Mail on Sunday newspapers.
Zara McDermott ws out on the French Riviera while shooting for L'Oreal - the reality TV star looked stunning in a statement white robe, and was joined by other UK celebs