reporter: but more customers means the needs for more workers. despite rising wages, labor shortages persist with a new record 11.4 million open jobs in the u.s. and inflation is hitting employees here, too, so the park is launching a cost-effective shuttle to save employees gas money and ensure the park is staffed. more money in the employees pockets. reporter: in smaller communities places like this are economic drivers, supporting other businesses in town. for our success here in town it s pretty critical. all of our sales will go up once they start. reporter: and despite also having to raise prices in store, kimberley cooper says the crowds are still coming and buying. it doesn t seem to have made a difference here so far this year.