Super Bowl Ditches Politics for Celebrities hngn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hngn.com Daily Mail and Mail on Sunday newspapers.
NEW YORK (AP) — Super Bowl ads are more than just breaks between gameplay during the biggest sporting event of the year: They offer a glimpse of the country s zeitgeist, along with how major industries are faring.
Super Bowl ads are more than just breaks between gameplay during the biggest sporting event of the year: They offer a glimpse of the country s zeitgeist, along with how major industries are faring.
Off the field at the Super Bowl, 50-plus marketers are having a battle of their own. They’re trying to reach the more than 100 million people tuning into the broadcast on Fox. Marketers are using light humor, lots of cute animals and even more stars to help get their messages across. Ben Affleck, Jennifer Lopez, Melissa McCarthy and Serena Williams are just some of the celebrities making appearances in the spots that cost up to $7 million to buy.