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Calix, Inc. (NYSE: CALX) today introduced comprehensive user experience/user interface (UX/UI) updates to the Calix Cloud
®. These updates transform what is already one of the industry’s leading cloud analytics platforms by enabling communications service providers (CSPs) to simplify and automate both marketing operations and customer support workflows. Thanks to the updates to Calix Marketing Cloud, marketing teams can drive tailored campaigns that address the needs of valuable subscriber segments with the simple push of a button. Calix Support Cloud now provides support teams with an integrated and customizable “cockpit” view of the subscriber experience so they can be proactive and efficient when addressing subscriber issues. The consumer giants have revolutionized the use of behavioral data to improve insight and process efficiency. Armed with the latest updates to Calix Cloud, CSPs of all types